Entertainment Weekly

Subscribe

Stay Connected

Subscribe

Advertise With Us

Learn More

Skip to content

Article

'Celebrity Apprentice': Did ratings spike for Bret Michaels?

Posted on

Last night’s edition of Celebrity Apprenticein which Bret Michaels risked getting fired by Donald Trump because he brought in the least amount of money for his team — saw double-digit jumps in viewers and key demographics versus the show’s performance last week, according to preliminary ratings. Granted, the reality show didn’t have to do battle against a fresh episode of CBS’ promising new unscripted show Undercover Boss — instead, the Eye aired a sleeper Hallmark movie called When Love is Not Enough — but the ratings spike was likely due to fan concern over the musician’s grim prognosis. Last Thursday, Michaels suffered a massive subarachnoid hemorrhage and remains hospitalized in critical condition.

Compared to last week, Celebrity Apprentice was up 19 percent in adults 25-54  (from 3.1/07), 20 percent in adults 18-49 (from 2.5/07), and added 1.03 million viewers (from 6.82 million). ABC still won the night in viewers (8.5 million) and adults 18-49 (a 2.3 rating), while Fox and NBC tied for second place in the all-important adult demographic (a 2.2 rating). Final ratings for Sunday will be released Tuesday.

Comments