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'Men Are From Mars, Women Are From Venus,' the movie: Self-help or sci-fi?

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Apparently a movie version of Men Are From Mars, Women Are From Venus is now in the works, according to The Hollywood Reporter. While this is clearly a (delayed) reaction to the success of making another vaguely sexist nonfiction self-help-as-chick-lit book, He’s Just Not That Into You, into a star-studded, desirable-demographic-courting romantic comedy extravaganza, I still must ask, in a more philosophical sense: Why? Because it’s actually 1992? Because the world is aching for a two-hour-long “men and women are so totally different and stuff” joke? Or maybe it’s a sci-fi film about men actually living on Mars and women actually living on Venus after some kind-of post-modern breakdown of relations between the sexes…. THAT I could be into.

What about you, PopWatchers? What concept would you pitch for a Men Are From Mars, Women Are From Venus script?