Kerrie Mitchell
April 16, 2010 AT 09:30 PM EDT

It’s official: Government regulators at the Commodity Futures Trading Commission approved a futures market pegged to box-office receipts today. Approval was granted to Media Derivatives Inc. to launch Trend Exchange, which it hopes to do in the third quarter. If you read this week’s issue of EW, you’ll know that this is not the market that you or I can start bidding on—Trend Exchange will be limited to institutional investors only. (The Cantor Exchange, which would be open to the public, is still under review.) The approval came in spite of intense objections from Hollywood which fears the market could be easily manipulated—the head of the MPAA told EW’s Chris Nashawaty that it would be “nothing more than a platform for gambling.” What do you think? Good or bad idea? Are you planning on jumping in if the market gets running?

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