Remember when The Sopranos had to splice together bits of Nancy Marchand’s dialogue so that her character, Livia, could live on a little while after the actress did? Well, it turns out that’s kind of what Nike did for its controversial ad featuring the voice of Tiger Woods’ late father, Earl. ABC News has uncovered the source of the elder Woods’ audio: a interview for a documentary, filmed in 2004, called Tiger: The Authorized DVD Collection. In the original interview, the soundbite used in the ad—”I am more prone to be inquisitive, to promote discussion. I want to find out what your thinking was. I want to find out what your feelings are. And did you learn anything?”—is from a passage where Earl Woods is discussing the difference between his parenting style and his wife’s. The “you” in question is a general “you,” not Tiger himself per se. Nike grabbed a separate bite of Earl saying “Tiger” and placed it at the top of the commercial to make it seem like father was actually talking directly to son.
Does this change how any of you view the spot? It does seem a bit sneaky on the part of Nike. But you can’t deny that their handiwork made for a pretty compelling ad.