To get pulses racing over the release of New Moon on DVD tomorrow, Walmart has opened Twilight Saga-themed pop-up shops inside stores around the country. In addition to the chain’s exclusive New Moon: Ulimate Fan Edition DVD, which features a seven-minute sneak peek at Eclipse, the shops are hawking Twilight Saga merch including messenger bags, clothing, blood-red candles, trivia games, wolf- and vampire-themed jewelry, and even “New Moon Nacho Doritos.”
Excessive? Yes. But excessive (more like obsessive) is pretty much what the franchise is all about, so who are we to stop you from indulging? In fact, as someone who wore cheap costume jewelry (and, possibly, a tiara — I’ve blocked it out) for her home Oscars viewing party the year Titanic took Best Picture, I can’t even judge you. Be in it to win it, I always say.
For EW’s complete Twilight Saga coverage, visit our Twilight Central site special.
*In case you’re wondering, Walmart didn’t pay us for this post. We just know how … um … enthusiastic we Twilight fans are, and we figured we’d take them up on their offer to pass along some free stuff.