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'Lost' cast saying 'mmm, cake': Mystery solved!

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So this “mmm, cake” video with the cast of Lost sure is weird:

It turns out it was a promo for ABC’s Wichita affiliate, KAKE, according to the show’s rep. Whew, case closed. I think we can all agree was the big mystery about Lost this season. No offense, Doc Jensen.

The spot was filmed back in 2008 when the cast was doing the January press tour. Does this make the video less weird? Not really. I mean, “mmm, cake” is still haunting when uttered by Michael Emerson, no?