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The Hallmark Channel acquires Martha Stewart content

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The Hallmark Channel has acquired exclusive rights to a variety of Martha Stewart programming, centered around The Martha Stewart Show. The Hollywood Reporter reports that the network plans to use this material to fashion a two-and-a-half hour Stewart-based programming block that is itself the cornerstone for a larger seven-hour daytime block focused on lifestyle and home content. Hallmark will launch the programming block on March 29.