Nearly one year ago, I wrote about how McDonald’s Big Mouth Billy Bass-inspired Filet-O-Fish commercial had the ability to crawl inside my brain, refuse to exit, and — through the power of hypnosis — force me to do anything that singing fish required of me. (Basically, he was my version of this.)
But just as I was beginning to regain control of my mind 11 months later — and formed the ability to resist the urge to swallow one of those terrifyingly square fried fish patties — the fish is back! For pure nostalgia’s sake, McDonald’s Filet-O-Fish 2.0 makes me happy, but now I resist picking up my phone whenever it vibrates, in fear that Billy will brainwash me into investing all my cash in McDonald’s or outdated products from the 1990s. I am getting sleepy…so sleepy…Help! Get him out of my head — again!