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Gatorade drops Tiger Woods

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Gatorade has announced that it has officially severed its endorsement ties with Tiger Woods. In a statement, the company said, “We no longer see a role for Tiger in our marketing efforts and have ended our relationship. However, our partnership with the Tiger Woods Foundation will continue. We wish him all the best.”

Gatorade is the third sponsor to drop Woods since the scandal surrounding his extramarital affairs became public. Accenture PLC, a global consulting firm and AT&T also ended their sponsorship agreements with the golfer. Gillette and Tag Heuer have both maintained their sponsorships but, according to the Wall Street Journal, have distanced themselves from Woods since the scandal.