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Sarah Jessica Parker's new perfume: A colorful reminder of 'Sex and the City'

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Before Carrie Bradshaw streamlined her more monochromatic fashion choices in the Sex and the City movies, the belle of New York was all about mixing patterns and colors with confusing, but ultimately awesome results on the TV series. Remember these? Um, fabulous!

Sarah Jessica Parker’s finesse (and SATC costume designer Patricia Field’s talent) was what enabled her to pull off those clothes, and her new fragrance, SJP NYC, is another testament to her bold, zany flavor. Unlike her past creations, Lovely and Covet, which were more classic both in smell and sight, SJP NYC is all about a big, floral aroma packaged in a wildly colorful case, adorned with neon brights and animal print — how very Carrie!

“What I really wanted to do was capture an image, a snapshot in my head of Carrie Bradshaw, that sort of freeze-frame of her walking down any New York City street at an idyllic time of year in a floral-print dress on her way to meet somebody or to do something, or surrounded by her women friends,” the actress told People StyleWatch. The packaging itself was inspired by the Oscar de le Renta frock Parker wears in the ad campaign for the new perfume, and as another possible nod to the HBO series, the containers look like mini cocktail shakers.

I’ll drink to that! What do you guys think about her newest fragrance? Would you wear SJP?

Photo: Janet Mayer/PR Photos

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