Entertainment Weekly


Stay Connected


Advertise With Us

Learn More

Skip to content


Tiger Woods' apology: More effective than David Letterman's, less effective than Chris Brown's, according to poll

Posted on

We’ve had so many celebrity apologies in 2009 and 2010 that HCD Research did a national study among 1,090 Americans to find out which one was perceived as the most sincere. Before, during, and after viewing the apologies, participants used a dial to score the perceived sincerity level of the star asking for forgiveness on a scale of 1 to 7. Comparing before and after numbers, Chris Brown’s apology for assaulting Rihanna saw a 17. 2 percent increase in sincerity score, Tiger Woods’ apology for his affairs 7.9 percent, and David Letterman’s sex scandal confession 4.3 percent. Not all confessions, however, had the desired effect. The sincerity score of David Letterman’s apology for his Palin joke dropped 2.3 percent after he delivered it, and John Mayer’s apology for his Playboy interview fell 13.6 percent.

HCD also flat-out asked responders if they believed Woods’ apology was sincere and broke down the results by gender: 61 percent of women said they thought his televised apology was sincere; 58 percent of men did.

Your turn, PopWatchers: Which of these apologies do YOU perceive as the most and least sincere? Take our polls, after the jump, then sound off in the comments below.

Photo credit: UPI/Eric Gay/Pool/Landov