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Celebrity underwear ads: best and worst

As ”Twilight”’s Kellan Lutz becomes the latest star to pose in his underwear, we look back on Mark Wahlberg, David Beckham and others who have stripped down

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A Brief History

Kellan Lutz (2010)
After his brooding turn as a vampire in the Twilight pics, the rising star — and former Abercrombie model — proved that he’s the whole package with these hunky ads. B+

Jim Palmer (1977)
The Baltimore Orioles all-star was one of the first celebs to play ball with an underwear company. With this man-candy ad, he went from pitcher to pinup — and earned a spot in the Underwear Ad Hall of Fame. A

Mark Wahlberg (1992)
The rapper known as Marky Mark was famous for dropping his pants. But this billboard gave us a glimpse of his other assets — and launched him to big-screen stardom. A+

Jennifer Love Hewitt (2006)
The Ghost Whisperer star supported her wholesome image with this modest campaign. But donning a dull, full-coverage bra didn’t exactly give her career a lift. C

Maggie Gyllenhaal (2007)
Flaunting her postbaby bod in this ad, the Oscar nominee reminded us that she’s the same gal who made kinky classy in 2002’s Secretary. B+

Antonio Sabato Jr. (1996)
The General Hospital actor gave fans an anatomy lesson with these steamy pics, but he never graduated from sex-symbol status. C

David Beckham (2007)
American fans got on board with Becks’ washboard in these ads (and subsequent shots with wife Victoria). But the soccer phenom — like his sport — is still bigger in the U.K. B-

Megan Fox (2010)
After starring in Jennifer’s Body, Fox decided to show off her own in this sultry-but-soft campaign — a savvy step away from the man-eater shoots that turned the Transformer babe into an Internet sensation. A-