Entertainment Weekly


Stay Connected


Advertise With Us

Learn More

Skip to content


Celebrity underwear ads: best and worst

As ”Twilight”’s Kellan Lutz becomes the latest star to pose in his underwear, we look back on Mark Wahlberg, David Beckham and others who have stripped down

Posted on

A Brief History

Kellan Lutz (2010)
After his brooding turn as a vampire in the Twilight pics, the rising star — and former Abercrombie model — proved that he’s the whole package with these hunky ads. B+

Jim Palmer (1977)
The Baltimore Orioles all-star was one of the first celebs to play ball with an underwear company. With this man-candy ad, he went from pitcher to pinup — and earned a spot in the Underwear Ad Hall of Fame. A

Mark Wahlberg (1992)
The rapper known as Marky Mark was famous for dropping his pants. But this billboard gave us a glimpse of his other assets — and launched him to big-screen stardom. A+

Jennifer Love Hewitt (2006)
The Ghost Whisperer star supported her wholesome image with this modest campaign. But donning a dull, full-coverage bra didn’t exactly give her career a lift. C

Maggie Gyllenhaal (2007)
Flaunting her postbaby bod in this ad, the Oscar nominee reminded us that she’s the same gal who made kinky classy in 2002’s Secretary. B+

Antonio Sabato Jr. (1996)
The General Hospital actor gave fans an anatomy lesson with these steamy pics, but he never graduated from sex-symbol status. C

David Beckham (2007)
American fans got on board with Becks’ washboard in these ads (and subsequent shots with wife Victoria). But the soccer phenom — like his sport — is still bigger in the U.K. B-

Megan Fox (2010)
After starring in Jennifer’s Body, Fox decided to show off her own in this sultry-but-soft campaign — a savvy step away from the man-eater shoots that turned the Transformer babe into an Internet sensation. A-