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Tiger Woods' media (non-)event Friday: Smart, cynical, or dumb?

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So by now, there’s a full-on frenzy over what Tiger Woods will or won’t say at his five-minute Friday apology and press conference. Or rather, his press statement: He’s reportedly not taking any questions.

Which is why this is kind of a non-event. But that, of course, becomes an event in itself: Pundits everywhere, from Fox News to MSNBC, have slammed Woods in advance for not answering reporters’ questions. On the network side, ABC’s Good Morning America featured segments from co-hosts Robin Roberts and George Stephanopoulos that did a solid job of examining the pros and cons, with interviews with sports and media analysts who said, basically, if Woods is doing this just so he can get on with his golf career, it’ll be perceived as a cynical, insincere move. I’m not at all sure about that.

Nightline last night also had this thorough summary of the quandary Woods faces:

That report concludes with the phrase, “Admit, apologize, and advance.”

As some of you have already commented, to whom does Woods need to apologize, except to his wife and family? And wouldn’t it be good if Woods just did “advance” — that is, simply got on with his job of playing golf, and not play any further into the frenzy?

For more: Tiger Woods to apologize on Friday

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