Rihanna’s first two videos from Rated R have been fairly somber, severe affairs. Well, she’s breaking that trend pretty definitively with the video she just released for her new single, “Rude Boy.” It’s a wild explosion of clashing colors, bold block lettering, and shaky camerawork. As many observers instantly pointed out, it all owes more than a little to the aesthetic of M.I.A. — which, if you ask me, is not a bad thing at all.
On another note, the “zoo animals” section of this video’s budget must have been off the chain. Click play below to see Rihanna partying with a lion and a zebra (along with several human beings), then let us know what you think of Ri-Ri’s latest production.
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