Entertainment Weekly

Subscribe

Stay Connected

Subscribe

Advertise With Us

Learn More

Skip to content

Article

General Motors drops Tiger Woods sponsorship deal

Posted on

People.com reports that General Motors has decided to no longer endorse Tiger Woods, who, after a Thanksgiving car accident and reports of infidelity, also lost his sponsorship deals with Accenture, AT&T, Gillette, Gatorade, and Tag Heuer. GM’s official endorsement had ended in 2008, but the golfer was still involved in a deal until Dec. 31, 2009 that had him driving GM vehicles for free. Buick spokesperson Dayna Hart told USA Today the deal’s end date had been set prior to the Thanksgiving accident and Woods’ indefinite leave from his sport.

Comments