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Netflix signs deal with Warner Bros. to release DVD and Blu-Ray titles after 28-day window

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As part of a new agreement announced today by Warner Bros. Home Entertainment Group and Netflix, members of the online/mail-order DVD subscription service won’t be able to rent new Warner titles on DVD and Blu-Ray until 28 days after they go on sale. In return, Warner Bros. will offer Netflix more direct-to-video titles and catalog movies that can be streamed instantly. The pact resolves an issue that arose this summer when Warner Bros. issued a statement that said that the company would institute a wait period of four weeks on new-release rentals at DVD rental kiosk companies (like Redbox) and apply the same rules to mail-order subscription companies (like Netflix) unless a new revenue-sharing option was agreed upon.

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