Thom Geier
December 28, 2009 AT 08:46 PM EST

Amazon reports that on Christmas Day, for the first time in the site’s history, Kindle books outsold physical books. (No doubt all of those new Kindle recipients were loading up their just-unwrapped gadgets with some fresh titles to read.) The company also reported that its Kindle electronic reader became the most “gifted” item in Amazon history. Are bound books soon to be the eight-track tapes of the reading world?

In another alarming sign for traditional publishers, it seems that Amazon’s already cheaper-than-a-physical-book price point of roughly $9.99 is still too expensive for many consumers. An analysis by the lit bloggers at Galley Cat found that 64 of the 100 e-books topping the Kindle best-seller list yesterday were priced at $0.00. Yes, that’s right: free. The list of free Kindle best-sellers includes some classics that are in the public domain (e.g., Arthur Conan Doyle’s The Adventures of Sherlock Holmes and Jane Austen’s zombie-free Pride and Prejudice). But it also features recent titles from mostly smaller publishers, like the current No. 1, Noel Hynd’s Midnight in Madrid, about a U.S. Treasury agent investigating the theft a mysterious relic from a Madrid museum.

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