Tag Heuer on Friday announced that it was scaling back its use of golf superstar Tiger Woods in its ads, according to the Los Angeles Times. The decision by the Swiss watchmaker came hours before it was announced that Woods was voted PGA player of the year by his peers for the 10th time in his 13-year career. “The partnership with Tiger Woods will continue but we will downscale the use of his image in certain markets for a period of time, depending on his decision about returning to professional golf,” Tag Heuer said in a statement. “We will continue to actively support the Tiger Woods Foundation.”
Last week, Woods, 33, acknowledged that he had been unfaithful to his wife and would begin an indefinite hiatus from the sport. At the same time, Gillette and Accenture also severed ties with Woods as part of their ad campaigns.