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Amazon Kindle's popularity fires up

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Looks like readers are hoping to save some trees this season. According to Amazon, via the Pittsburgh Post-Gazette, the company has sold a whopping 48 Kindle books for every 100 physical books it has sold this season. That number has risen significantly since May. Just six months ago, Amazon was selling just 35 Kindles for every 100 physical books sold.

It’s an impressive number, especially when you consider the price of the product. Consumers are expected to pony up $489 for the latest Kindle model.

But it looks like the Kindle’s power might extend beyond the publishing industry. The subscription-only publishing biz site Publishers Marketplace reported last week that Karen McQuestion’s A Scattered Life has apparently become the first self-published Kindle book to be acquired by a production company. (Producer Eric Lake optioned the rights for the L.A.-based outfit Hiding In Bed.) Though Hiding In Bed has yet to return EW’s calls regarding specifics of its plans for a film adaptation, McQuestion’s Life follows a restless Wisconsin housewife who befriends a psychic and a harried mother of five.