When I saw Serena’s ruby and garnet necklace (left) on a recent episode of Gossip Girl, I thought, “Me. Want.” But my wallet said, “Me. Want. Cheaper.” Now both you and your inanimate wallet will be happy thanks to the new shopping site SeenOn.com/CW, which offers styles straight from your favorite CW shows, like GG, The Vampire Diaries and 90210, at up to 50% off starting Dec. 1.
Following the lead of successful members-only sample sale sites like Gilt and Hautelook, SeenOn creates a community of CW fashionistas, who’ll receive emails, texts and/or Facebook updates telling them about the daily sales. But unlike its predecessors, which offer past season’s goods, the CW’s private sales will be more current—like taking the necklace from the designer to Serena to my jewelry box. But don’t worry Chuck and Damon fans, the sales also cover male fashion.
Shop enough or refer others to the site and you’ll receive “Karma” points that will be good toward your own purchases. But the sales last only three days, so you have to act quickly. Knowing what you like is the easy part; deciding between Serena and Elena’s leather jackets is the hard part.
Would you CW fans out there be interested in something like this? What looks are you hoping will go on sale?
Photo: Giovanni Rufino/The CW