If I was to create an Onion parody trailer of a comedy from Adam Sandler’s production company Happy Madison, I could scarcely do better than this completely real trailer for Sandler’s completely real new comedy Grown Ups, out June 2010. The cast (Sandler, Kevin James, Chris Rock, David Spade, and Rob Schneider), the impossibly hot wives (Salma Hayek, Maria Bello), the on-the-nose title, the look-at-me-I’m-eccentric hair on Schneider, the laughs that gleefully spring from bodily harm and bodily fluids — it all edges so close to self-parody that I’m not completely convinced it’s not supposed to be taken as such.
Yeah, BBC America’s Little Britain did the breast-feeding-far-past-when-one-should joke far better years ago (clip sorta NSFW). But I can’t really begrudge these guys this movie. Anyone expecting originality and nuance from a Happy Madison production is dimmer than Rob Schneider’s dimmest character, and they all look like they’re having a blast goofing off together, which counts for something, I suppose. Besides, when Kevin James face plants into that tree, I’m kinda crushing on the reaction shots of the girl playing Chris Rock’s daughter.
What say you, P-Dubs? Are you jonesing for the Ultimate Happy Madison comedy? Or has the formula lost much of its original flavor?