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Money matters

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Does the success of The Final Destination teach us anything (beyond the fact that U.S. audiences love a good decapitation)? Yes! Thanks to a string of 3-D hits — including Destination‘s two-week, $50 million haul, not to mention Ice Age 3 ($194 million) and Monsters vs. Aliens ($198 million) — insiders are now optimistic that theaters will be willing to cough up the cash to convert all screens to 3-D. ”Right now, it’s impossible to release two or three 3-D movies at once, and that’s a problem,” says Dan Fellman, Warner Bros.’ president of marketing and distribution. ”But this success will make a big difference for the industry: 3-D has proven itself at the box office, and it’s here to stay.”

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