Entertainment Weekly

Stay Connected

Subscribe

Advertise With Us

Learn More

Skip to content

Article

'The Fourth Kind' trailer: Is this the new 'Blair Witch'?

Posted on

Have you already seen the trailer for the creepy sci-fi thriller, The Fourth Kind? Did you immediately Google “Nome Alaska abductions”?

The film, about close encounters of the fourth kind, takes itself very seriously. Its star, Milla Jovovich, even steps out of character during the trailer and speaks directly to the camera: “This film is a dramatization of events….Every scene in this movie is supported by archived footage.”

Universal seems to be tearing a page out of The Blair Witch Project playbook. But 10 years after that film, is the audience too Web-savvy to be lured by such strategies? Maybe not. A quick scan of the Web indicates that some people have been intrigued enough by the trailer to dig for more information, though the online “evidence” doesn’t seem too convincing.

Personally, I’m a sucker for these types of spooky UFO stories, and I don’t need to be lured by the based-on-actual-events! hook. But does this type of marketing risk a backlash these days? How effective did you find the trailer? How much time did you spend Googling “Abigail Tyler”?