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Art & Copy

Posted on

Art & Copy

type:
Movie
Current Status:
In Season
mpaa:
Unrated
runtime:
90 minutes
Limited Release Date:
09/21/09
director:
Doug Pray
distributor:
Seventh Art
author:
79455
genre:
Documentary

We gave it a B

An entertaining but also oddly naive documentary about American advertising. Director Doug Pray interviews many of the ad-agency visionaries who, starting in the ’60s, saw that the time had come to make commercials hip ā€” that is, to cut through consumers’ bull detectors by inviting them to feel in on the pitch (which was really a more subtle form of pitch). Yet Art & Copy buys into the specious notion that when advertising is great, that’s because it’s true. These mad men are brilliant, all right ā€” they pitched Pray on their hidden ”morality,” and they sold him. B

See all of this week’s reviews

See trailer below

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