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Emmys 2017
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Beyonce, Britney, Lady Gaga...Wisin y Yandel?!: Reggaeton duo lands Best Pop Video VMA nod

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The list of nominees in the Best Pop Video category of this year’s MTV Video Music Awards starts off predictably enough: Beyonce’s “Single Ladies,” Britney Spears’ “Womanizer,” Lady Gaga’s “Poker Face,” Cobra Starship’s “Good Girls Go Bad.” And then there’s the fifth nominee, Wisin y Yandel’s “Abusadora.” Go ahead, fans of those first four artists. We’ll excuse you if you exclaim, “Wisin y who?!

I say this as a moderate-level Wisin y Yandel fan. The Puerto Rican duo has been one of the bigger names in the reggaeton scene for years now, even scoring a decent-sized crossover hit with 2005’s “Rakata,” which was my introduction to their music. “Abusadora” is another catchy reggaeton cut. But since when does MTV consider reggaeton as part of the pop genre?

I’ve reached out to MTV to see if they can explain how Wisin y Yandel made it into the Best Pop Video field — while hip-hop and rock acts remain separated out into their own distinct award categories. In the meantime, I’ll applaud this as a welcome (if unexpected) step toward breaking down genre barriers. As far as I’m concerned, labels like “pop” and “reggaeton” confuse more than they enlighten, anyway.

Check out the VMA-nominated video for Wisin y Yandel’s “Abusadora” below, then let us know: Are you surprised it got a Best Pop Video nod?

Vodpod videos no longer available.

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