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'The Lorax' becomes latest Dr. Seuss story to get 3D treatment

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Call it a 3D film with a “green” theme. Thanks to a joint venture between Universal Pictures and Illumination Entertainment, the tale of The Lorax is about to become not only the latest motion picture version of a Dr. Seuss tale, but the first one to be told in a 3D format. Though there is no immediate word on what vocal talent will be attached to the pic, Variety is reporting that the high-tech animated feature will be directed by Chris Renaud, Cinco Paul & Ken Daurio. Originally released as a children’s book in 1971, The Lorax is about a money-hungry businessman who –despite pleas from a tree-loving creature– strips a forest bare and leaves nothing behind for the native wildlife. The flick is already being tentatively slated for release on March 2, 2012. That’s happens to be the birthday of Theodor S. Geisel (aka Dr. Seuss), who died in 1991.