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Bravo's latest 'Runway' substitute 'Launch My Line' looks fiercer than 'The Fashion Show'

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To be fair, so does everything. Behold the intro video for Bravo’s second “We wish it was Project Runway but instead it is this” series, Launch My Line. This time, 20 people who are already successful in different lines of work — music mogul! CEO! — need only exhibit a “passion for fashion” in order to compete for the chance to launch a clothing line. Take it away, D Squared.

My favorite part of the video is when Merle Ginsberg — a judge on RuPaul’s Drag Race but a contestant here, declares, “I am a frustrated fashion designer,” with the same proud/defensive intonation one might use when insisting, “I do care about the Middle East.” We have architect David Applebaum, whose client base is two-thirds deceased, Lou Rawls’ daughter, familiar face (but not that hat!) Patrick McDonald, So You Think You Can Dance choreographer Dan Karaty, and Eric the DJ, who is proud to have worked with Paris Hilton and Wilmer Valderrama. It’s all such a big bucket of random that I just might tune in September 16. What about you?