Since its debut as a humble, tip-sharing newsletter for ladies who lunch, Gwyneth Paltrow’s GOOP has slowly oozed into a Web presence that looks a bit like the beginnings of a Martha-style domestic empire. Her website now boasts style tips, relationship advice, book recommendations, and music playlists — many submitted by celeb pals like Madonna, Madonna’s manager (Guy Oseary), and Madonna’s former producer (William Orbit). You know, the gang.
And now we have the inaugural episode of “Cooking with Gwynnie” (title ours), in which the luminous Mrs. Martin shows off her excellent knife skills and perfectly toned arms while whipping up a “fast food” meal of roast chicken with potatoes and a farmer’s market salad of greens and blanched veggies (estimated prep: 30 minutes, cooking: 40 minutes). Perfect for working moms, she says, although the jury’s still out as to whether or not shooting Iron Man 2 qualifies a person for the club. And while the video doesn’t exactly teach us how to cook the meal (you’ll need to consult the accompanying recipe to pin down details like, say, how long the potatoes need to boil), we certainly learned a few things from watching it.
1. Proper attire for cooking includes an asymmetrical grey blouse and a Kabbalah string; hair should be worn in a loose but precise chignon.
2. Apparently, potatoes can be “fuzzed,” a mysterious process that seems to involve shaking the cooked taters in a large saute pan until one falls onto the table.
3. Boning a chicken is a relatively intuitive task: “Simply follow the bone and let your knife do the work for you.”
4. Gwyneth has a lot of time on her hands. Just saying.
What do you think, PopWatchers: Is Gwyneth on her way to becoming a jet-set Rachel Ray? Or are you just grossed out by GOOP?