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Why aren't there more bookish types on TV?

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Thanks to book blogger Maud Newton, I caught up to this amusing year-old clip for a fake TV show about young intellectuals (‘llectuals — “it’s summer reading you can watch”) that’s part of a supposed effort to sex up PBS (“the Peeb”) with CW-style Gen Y cheesiness.

But it got me thinking, why don’t we see more genuine intellectuals — or even just plain old book readers — in movies and TV shows? Ever since Rory Gilmore graduated from primetime, it’s rare to find a character engaging with the printed word in any meaningful way. (Even the actors in this ‘llectuals clip seem to be uttering the “intellectual” terms as if they’re in italics, for future SAT test-prep purposes.)