We’ve already learned, morbidly enough, that Michael Jackson is far more popular — and likely more marketable — dead than alive, thanks to the folks who handily track these sorts of things. Now comes the first test, as merchandise from his never-to-be This Is It tour — which he was rehearsing for just before his death — goes on sale. There are shirts, belt buckles, mugs, barware, and collectors’ plates so far, among other items. And while it feels a little ghoulish to me to buy stuff specifically from performances canceled due to his demise, I have to admit it’s fairly classy-looking merch, from what I can tell. Certainly better than the shoddy tees street vendors down the block from the EW offices are displaying as we speak, and at least the This Is It items weren’t made exclusively to benefit from his death. We’re talking in lots of relative shades of grey here.
What do you think, PopWatchers? How much is MJ gear worth to you now? Do you think it’ll increase in value over time? Would you want any of it? Or does it creep you out?