June 19, 2009 at 09:00 PM EDT

I’ve got no problem with Tim McGraw, nor his desire to extend his brand through fragrance — if Paris Hilton and Gene Simmons can do it, why can’t he? My problem is with this commercial:

The message I get from that spot is: “If you wanna smell like a roadhouse juke joint filled with sweaty musicians…McGraw.” Is this really the best the advertising whiz kids could come up with?

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