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Article

Facebook's new URLs get personal

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The race for your very own vanity URL on Facebook starts tonight at midnight. From here on out, you can have facebook.com/yourname (assuming the other people with your name don’t beat you to it), just like you’ve had on MySpace for years. Ha, ha, remember MySpace?

Vanity URLs are sort of a long time coming for Facebook, and it fits in with the your-whole-life-exists-here vibe the site has long embodied: How long until instead of giving someone your e-mail address, you give them your Facebook URL? Or you slap that bad boy on a business card? It’s how people are using their Twitter handles — it’s a safe bet that’s how some Facebookers will use their new URL. And oh yeah: It’s a lot more search-friendly, so expect your personalized Facebook URL to make its way to the top of the Google search on your name.

I get why Facebook is launching this, and I get why people are a little excited, sort of. But if you want to control your identity online, buy yourself a domain and make something that’s yours.

What do you think, PopWatchers? Will you be rushing to register your URL tonight?

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