Clearly, NBC’s Today is unstoppable. Last week, the long-running show logged its 700th week as the country’s No. 1 morning program — an impressive and unprecedented milestone. According to the AP, no other a.m. news show has come close to a winning streak like Today‘s, a new broadcast television record. The show has beaten ABC’s Good Morning America in the ratings since 1995. For the week ending May 4, Matt Lauer and Co. scored 5.6 million viewers to GMA‘s 2.7 million.