Looks like Warner Bros. is hoping that when fans saw Watchmen, their first thought was, “I can’t wait to buy a Blu-ray player, get this on Blu-ray in a few months, sign into Facebook, and finally start talking about this movie (with all my other friends who have Web-enabled Blu-ray players!)!!!”
Well, for anyone who did think that, today is your lucky day: Warner Bros. is partnering with Facebook to create special BD-live features for its Blu-ray release of Watchmen. It makes sense that Warner would want to hype its Blu-ray content, and why Blu-ray would want users to become promoters for the brand on their Facebook pages (“Margaret is…watching Watchmen w/BD-Live”). And while it’s always nice to see new Web-enabled/enhanced content, it may be a stretch to think people are clamoring for this kind of social software, especially with this many prerequisites (a Web-enabled Blu-ray player, the $40 DVD itself, and a Facebook network of friends with the same). We love Facebook as much as the next person, but is that really the venue for this kind of communal viewing?
So, PopWatchers, do we just have a case of the grandpas here, hating on new technology just because we’re not used to it? (So what if I like my group MST3K-ing to be done over GChat — is that so bad?) Or are you ready to take these Blu-ray functions out for a spin?