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Article

Objectified

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Objectified

You’ll never look at your next toothbrush (or your next any product) in quite the same ? way after watching this astute, elegant inquiry into the purpose and process of industrial ?design, Objectified. Gary Hustwit, who made a star out of a typeface in the ?cult-hit documentary Helvetica, turns his talent for bringing ? inanimate objects to cinematic life — and his instinct for finding engaging onscreen commentators — to the business of stuff, with beguiling results. There’s ?a thrilling sequence involving the mass production of plastic chairs, and a great discussion about vegetable-peeler handles. A