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What a tangled Webby Awards we weave

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Silvermanmacfarlane_lThe winners of the 13th annual Webby Awards  — 13th? God, I feel old — were announced today, with Sarah Silverman, Seth MacFarlane, Jimmy Fallon, and Trent Reznor all picking up “special achievement” awards. Thank God for the Internet, otherwise all these people with their own TV shows and platinum-selling albums would not have a voice.

I’m kidding. Sort of. The Webbies hand out, like, 9,000 awards a year, and many go to very deserving websites — the fantastic Big Picture was definitely the new must-visit site this year, for example, and I was completely obsessed with Children’s Hospital. But “Webby winner” is a pretty diffuse honor, given that there are categories for best insurance website and best “environmental and experience marketing” alongside best long-form comedy series or best use of typography. I get why there are so many categories — because entrants pay a fee be considered, and the Webby Awards are a business, like most everything else — but prestige and rarity tend to go hand in hand.

I don’t know, PopWatchers, do we need (well, “need”) a more rigorous award for Internet content? Or are popularity and respect their own reward in the great digital age?

addCredit(“Sarah Silverman: David Livingston/Getty Images”)