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Hasbro and Discovery to launch kids' TV network

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According to multiple sources including the Hollywood Reporter, Hasbro and Discovery Communications will work together to create a new childrens’ television network, set to launch in 2010. Intended to replace the current Discovery Kids, the channel will incorporate existing programming like “Bindi the Jungle Girl” as well as new shows developed around Hasbro brands, including Scrabble, Trivial Pursuit, My Little Pony, G.I. Joe, and Transformers.