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Go 'West,' AMC. Go 'West'

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AMC, the cable network behind award-winning shows like Mad Men and Breaking Bad, will develop True West, its first nonscripted primetime series. According to Variety, producer Brett Morgen (The Kid Stays in the Picture) will oversee the contemporary drama, about a real family of cowboys whose way of life is quickly vanishing.

AMC, which reaches about 95 million homes, has enjoyed a boost from its Sunday night programming—ratings overall are up 12% since 2006. But both Mad Men and Breaking Bad cost about $2 million per episode, and an unscripted series promises to deliver more bang for the buck.