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'Twilight' soundtrack: How did those vampire tunes get the charts back in their chilly grip?

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Twilight_dlThe Twilight soundtrack has been languishing toward the bottom of the Billboard 200‘s top 20 for some time now — only to leap back with preternatural speed and agility to No. 3 this week. How’d it swing that? First, a special edition of the soundtrack came out, with bonus goodies including a live clip of that one Iron & Wine song, the music video for Paramore’s “Decode,” an interview with Paramore singer Hayley Williams, and, er, a “Beyond the Video” clip for Paramore’s “Decode.” Oh, and Twilight the movie came out on DVD over the weekend. Those two factors combined were enough to persuade 74,000 fans to buy the soundtrack for the first, second, or Nth time, according to Nielsen SoundScan, beating out everyone else last week but Kelly Clarkson (at No. 1 with 90,000) and U2 (at No. 2).

Other notable chart performances came from Atlanta rapper Gorilla Zoe, at No. 8 with 31,000 copies sold of his second album; Insane Clown Posse spawn Twiztid, at No. 11 with 23,000; divisive indie-rockers the Decemberists, at No. 14 with 19,000 units moved the week before their official physical release date, nearly all through iTunes; and metalheads Static-X, at No. 16 with 19,000 as well. Also of interest: Carrie Underwood vaulted all the way from No. 42 to No. 15 this week, selling 19,000 on the strength of an return to at her old stomping grounds on American Idol.

More on Twilight:
Twilight: Our soundtrack snap judgments
CD review: Twilight soundtrack
DVD review: Twilight
Twilight DVD: Best of Robert Pattinson’s audio commentary
Twilight DVD sells more than 3 million in first day

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