ENTERTAINMENT WEEKLY GETS GLUED ON REWARDS PROGRAMS
Company is looking to reward EW.com readers for checking into activities
March 7, 2011 (from Adweek)
Entertainment Weekly has partnered with social entertainment startup GetGlue to launch a series of rewards programs on EW.com..
GetGlue is one of several companies banking on becoming the de facto digital “check-in” vehicle for entertainment. In the same fashion that consumers check in at stores, restaurants and the like through mobile applications, such as Foursquare and Gowalla, GetGlue encourages users to check into favorite movies, books and TV shows.
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