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Emmys 2017
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Article

Clip du jour: Kid Cudi's 'Day 'n' Nite' video

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Kid Cudi’s single “Day ‘n’ Nite” is almost a year old — it was on my personal ’08 singles list, and it’s part of the reason we named the Kanye-approved Cleveland rapper one of EW’s Nine to Watch in ’09. Whatever, I still love the hell out of that song, and the official video that finally debuted this week is way too cool to let go by unremarked. The clip was directed by So Me, the French illustrator responsible for such triumphs as Kanye West’s “Good Life” and Justice’s “D.A.N.C.E.” Watch out for those freaky animated mirages, Cudi!