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Bravo's 'The Fashion Show': You, sir, are no 'Project Runway'

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Kellyrowlandisaacm_lAll this Fashion Week talk has me singing the Project Runway blues. I know Bravo’s trying to cheer me up by releasing details about its new fashion-contest series, but it’s not really working.

Isaac Mizrahi and Kelly Rowland will be cohosting and judging The Fashion Show, whose title could use a little work. It’s…pretty on the nose, guys. Fern Mallis, “fashion luminary” and senior vice president of IMG Fashion (and occasional guest judge on PR), will be the other judge. To quote Bravo’s release: “The Fashion Show follows professional designers as they strive to make their mark in the dog-eat-dog world of fashion and compete for a chance to have their designs sold for the mass retail market. The designers will face off in challenges and have their fate determined not only by the professional judges, but also by a studio audience. In the end, the winner will have their designs available for sale by a major retail outlet.” Ooooh, involving the studio audience. I can only assume this will be either America’s Funniest Home Video–style (vote with a gizmo at your seat) or Showtime at the Apollo–style (vote by applause). Given that Isaac Mizrahi apparently thinks peanut M&Ms are vegan, maybe the judges can use all the help they can get.

Part of me wants to say, “Yay, bring on the clothing contests — the more the merrier!” This sounds totally acceptable, and Bravo is the Play-Doh Fun Factory of creative-type reality shows. But I am profoundly unable to get psyched about this. I just want to scream, “You’re not my mommy fashion competition!” and run away. Give it to me straight, snapcracklePopWatchers: Is The Fashion Show going to make it work? Or are we looking at next season’s glaring Don’t?

addCredit(“Kelly Rowland: Mike Marsland/WireImage.com; Isaac Mizrahi: Stephen Lovekin/Getty Images”)