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Box Office Preview: Can 'Friday the 13th' win on Friday the 13th?

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Friday13th02_l

Friday13th02_l

A one-two-three punch of Friday the 13th, Valentine’s Day, and the Presidents Day holiday hits this weekend, and that should spell good news at the box office. Essentially, the battle will come down to one between horror fans (for whom a remake of Friday the 13th is on the docket) and love birds (who’ll get Confessions of a Shopaholic and the strong holdover He’s Just Not That Into You). Which side will win? Read on. (And please note: The projections below are for the three-day, Friday-to-Sunday span only.)

1. Friday the 13th — $34 million
Gosh, another installment in the Friday the 13th series is opening on Friday the 13th — what a cowinkydink! Lately, appetites have been big for this kind of horror remake. Just look at the first-weekend takes of 2003’s The Texas Chainsaw Massacre ($28.1 mil), 2005’s The Amityville Horror ($23.5 mil), 2006’s The Omen ($16 mil), 2007’s Halloween ($26.4 mil), and last month’s My Bloody Valentine 3-D ($21.2 mil). Add in the fact that this is a weekend with two faux holidays and one real one — not to mention that release-date marketing gimmick — and we could be looking at some big returns.

2. Confessions of a Shopaholic — $21 million
Wedding Crashers scene stealer Isla Fisher stars in this adaptation of Sophie Kinsella’s chick-lit fable. And guess who’s producing? None other than the action-movie master himself, Jerry Bruckheimer! Seriously. (Man, that almost makes me want to see it!) Considering how well He’s Just Not That Into You fared last weekend with that $27.8 mil debut, and how well femme flicks have been doing in general, the prospects here are good. Only caveats are that Confessions of a Shopaholic is debuting in about 700 fewer theaters than HJNTIY did, and it has stiffer competition, so its gross should be a bit lower than HJNTIY‘s.

3. He’s Just Not That Into You — $20 million
Seems like the perfect — or, maybe, perfectly ironic — movie for Valentine’s Day, huh?

4. Taken — $14 million
Liam Neeson’s action thriller has been a very big (surprise?) smash. It won its opening weekend walking away, and then it dropped a teensy 16.9 percent in its second frame. The film’s gross should be up around $70 mil by the time the weekend is over.

5. The International – $11 million
It’s a movie about international banking intrigue, starring Clive Owen and Naomi Watts and directed by Run Lola Run auteur Tom Tykwer — I’m so there! But does anybody else want to join me? On a weekend dominated by a horror movie and chick flicks and another thriller? In not a ton of theaters? At a time in history when the last thing people may want to watch is a movie about evil financial guys? Anybody? Anybody?

Okay, time for you to weigh in below!

More Box Office News:
He’s Just Not That Into You gets lots of love

EW.com’s Box Office Chart

Taken scores a touchdown
Paul Blart edges out Underworld 3 to win the weekend

Paul Blart: Mall Cop wins the weekend

addCredit(“John P. Johnson”)

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