Lamb of God’s new album is called Wrath, but a more accurate emotion for the title might be Generosity. The metal band’s camp tells EW that the first 100,000 copies of Wrath will include a card directing buyers to a website; after posing a few trivia questions, the site will randomly select 100 winners who get to claim all kinds of loot on a first-come, first-served basis. The prizes sound pretty cool, ranging from personal guitar and bass lessons from band members, a barbecue at your home hosted by frontman Randy Blythe, year-long tour passes, and opportunities to get on stage with the band, to regular old autographed CDs. (The whole thing is called the “Escape the Plague contest,” but as far as I can tell there is no provision in which certain unlucky cards give their recipients the plague.)
So, any metal fans looking forward to buying Wrath when it comes out Feb. 24? EW’s resident metal expert Mike Bruno says it’s pretty cool, even if it “fails to sound any different from all the other LoG records.” And for those who aren’t particularly into Lamb of God, are there any other bands who you’d like to see reward early CD buyers this way?
More on Lamb of God and metal:
1988’s Hard Rock/Metal category made our list of 10 Biggest Grammy Upsets
Lamb of God’s 2005 album Sacrament got a B review
What will it take for bands like Lamb of God to enter the mainstream?
Voice coach Melissa Cross teaches Lamb of God and others how to scream