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'Star Trek' and the Super Bowl--together at last

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It shows just how far we’ve progressed as a country that nerds and jocks can now peacefully coexist on the airwaves, even during a big game. The first Star Trek commercial ever shown during Superbowl aired today at approximately 4:15 p.m., giving as many as 100 million football fans a peek at JJ Abrams’ retooling of the sacred sci-fi franchise. No plot reveals other than what we already know from earlier teasers—that this will be an origin story, telling how Kirk (Chris Pine), Spock (Zachary Quinto), and McCoy (Karl Urban) hook up at Starfleet Academy—but it’s clear from this 30 second spot that Abrams is reaching for a much younger, hipper demo than previous Trek movies. Think Melrose Space. What’s your evaluation, Pop Watchers?