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Sundance: 'Humpday' and 'Adam' find buyers

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Bad economy be damned! The 2009 Sundance Film Festival has produced quite a few significant sales despite the sagging economic forecast. Fox Searchlight has purchased the worldwide rights to the romantic comedy Adam, starring Rose Byrne and Hugh Dancy. While Magnolia Pictures beat out three other distributors for the worldwide rights to the comedy Humpday, about two old friends who dare each other into making a porno. Magnolia is planning a 15-market theatrical release for the film from director Lynn Shelton along with a nationwide on-demand distribution through their Ultra VOD platform. Searchlight will release Adam, from director Max Mayer, later this year. While the deal for Humpday took several days to close, Searchlight snapped up the rights to Adam less than 12 hours after the film debuted Monday afternoon.

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