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'Rudo y Cursi': Bernal-Luna reunion comedy picked up pre-Sundance

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Y Tu Mama Tambien costars Gael Garcia Bernal and Diego Luna are reuniting in Carlos Cuaron’s Rudo y Cursi. And while the the Spanish-language comedy is set to make its U.S. premiere at next week’s Sundance FIlm Festival, it is now guaranteed to visit the U.S. multiplex, too: Sony Pictures Classics has bought the film early, fighting off a bid from one other studio.

The movie, which stars the two actors as dimwitted brothers recruited by rival soccer teams, is also doing big business in Mexico, where it opened in December. The success of the film is a boon to producers Alfonso Cuaron (Carlos’s brother, director 2006’s Children of Men and, of course, Y Tu Mama Tambien), Alejandro Gonzales Inarritu (Babel), and Guillermo del Toro, the principals behind Cha Cha Cha, their new company, for which Rudo y Cursi is the first film.