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These new 'World of Warcraft' commericals: Can 'South Park' be wrong?

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Afternoon, Popwatchers! First, a disclaimer: I am not a gamer. (I do read Penny Arcade, though. That’s got to count for something in gamer circles.) So my limited experience with World of Warcraft  comes from a friend who plays it — and an episode of South Park.

Lately, though, those World of Warcraft commercials have been getting to me…in a good way. You know, the ones with Ozzy and Mr. T and Mini-Me talking about what characters they are? My latest sighting inspired a friend and I to discuss A) Ozzy Osbourne’s sudden appearance in every commercial ever, and B) the fact that developer Blizzard Entertainment is somehow making WoW look kind of cool. This one is my favorite:

We all remember the brilliant WoW-bashing South Park episode, “Make Love, Not Warcraft.” (If not, you can catch it over at the South Park site.) Kids who play WoW are supposed to be pimply and pasty and forget about living in the real world. But…Mr. T and William Freakin’ Shatner are telling me I should try it out. (So is Jean-Claude Van Damme, but I don’t speak French, so he’s not as effective.) What’s the deal, Blizzard? I’m getting conflicting messages about the effect of your game on my intrinsic cool factor!

With more than 10 million subscribers, Blizzard doesn’t need to advertise to an already captive audience. But is Mr. T enough of a pull for us non-gamers to fork over $15 — and who knows how many hours — a month? Since I’m one of those people who tends to get sucked into other worlds pretty easily (hello, Lord of the Rings!), I’m leaning towards “no,” even if they do throw in the Shat with my free trial. What about you, Popwatchers?

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