Entertainment Weekly


Stay Connected


Advertise With Us

Learn More

Skip to content


Jessica Alba or Jessica Rabbit? It's getting tough to tell.

Posted on


Jessicaalbacampari_lWe’re all adults here. No one is under the delusion that images that appear in ads and on magazine covers are pure, unadulterated photos straight from the photographer’s gifted little hands. We get that. Our argument is with the overboard, over-aggressive, do-we-really-have-to-make-women-feel-crappier-about-their-bodies attempts to remake reality. So in that spirit, here we go again.

They went and made Jessica Alba look like a Barbie doll for her Campari campaign. (Just like Redbook’s attempt to re-imagine Faith Hill, if you’ll recall.) First, click here for the before shot. What you’re looking at is a woman with a smokin’ bod (especially given that she’s a new mom), who’s perfectly fabulous as is. The retouched after, above, has been hit with the magic eraser. Her waist is impossibly tiny, her chin is narrower, and a third of her left thigh is gone. Obviously this wasn’t about correcting any flaws in the original print. They just wanted to make her skinnier.

The question is: Why? Wasn’t Jessica Alba already thin enough? Isn’t she already the walking, talking definition of hotness? What’s to be gained by declaring that even she doesn’t quite measure up? I know, we’re all good and sick of articles about Hollywood’s impossible standards of beauty. But this is beyond that. This is Hollywood saying that even they don’t live up to their own standards — that they need CGI just to convey “reality.” That’s not just hypocritical, it’s silly. Because frankly, what’s the point of featuring real people if they don’t actually like the way real people look? Even the hot ones.

What about you, PopWatchers? Are you sick of having to ask yourselves which you believe — them or your lying eyes? Or is this perfectly kosher in an industry that, admittedly, is all about make-believe?