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The WB is back -- on the web

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Dawsonscreek_l

Dawsonscreek_lDoes teen angst just not seem as, um, angsty as it used to? Do you pine for the days when a bowl of mac ‘n’ cheese and the dramas of Dawson, Rory, and Seth were all you needed to feel satiated? Well, the media gods have heard your prayers and are bringing back the much-missed WB — on the web. According to Variety, TheWB.com will feature the channel’s oldies-but-goodies like Dawson’s Creek, Veronica Mars, and The OC, in addition to NBC’s Friends. The site will also stream original, web-exclusive programming from Gossip Girl producer Josh Schwartz and Laguna Beach producer Gary Auerbach.

“It is our belief we are in the multiplatform storytelling business — no longer simply in the television business,” says Bruce Rosenblum, prexy of the Warner Bros. TV Group.

Is it just me, or is Warner Bros. sending mixed signals? Earlier this month, the media company (which co-owns The CW with CBS) quit streaming episodes of cult-favorite Gossip Girl in the hopes more Gen-Yers would watch it the old-fashioned way — on TV. The show is one of the most downloaded on iTunes, but usually averages only 2.5 million television viewers. Warner Bros. is hoping to boost the show’s ratings (and as a result, its ad revenue) by forcing its young viewers to watch the way their parents do. So it seems Warner Bros. hasn’t been able to successfully monetize its current CW programming online, but hopes it can do so with its old WB hits.

What do you think, PopWatchers? Are you going to watch all your old favorites at TheWB.com? Or are you still sore Gossip Girl isn’t online anymore?

addCredit(“James Van Der Beek; Everett Collection”)

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